What is a visual asset? | Stacks, LLC

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DIY Visual Asset Curation

Lesson 1: Why Do I Need to “Show My Story?”

Lesson 1: Overview
Case for the visual revolution (2:23)
What is a visual asset? (0:50)
Current problems plaguing businesses and teams of all sizes (1:26)

Lesson 2: The Language of the Visual Revolution

Lesson 2: Overview
Who are the Creators? (1:06)
Photographers (2:13)
Videographers (4:01)
Designers (2:01)
Visual Asset Manager Lingo (2:10)

Lesson 3: Smart Tips to Reduce Hours of Screen Time

Lesson 3: Overview
General Mac Tips (2:01)
Mac Keyboard Shortcuts (2:48)
General PC Tips (0:59)
PC Keyboard Shortcuts (1:46)

Lesson 4: Powerful, yet inexpensive, software

Lesson 4: Overview
What do I need, not need? (0:48)
PhotoMechanic (0:46)
Adobe Bridge (0:38)
Adobe Lightroom (0:46)

Lesson 5: “Teamwork to Make the Dream Work” -Establishing Best Practices

Lesson 5: Overview
Why best practices? - (0:58)
Requesting the RIGHT visuals (1:02)
Culling (0:50)
Naming Standards (1:35)
Metadata Standards (0:56)

Lesson 6: What is Your Language? Establishing a Master Keyword List

Lesson 6: Overview
What is your Language? (0:47)
How will your team search for what they need? (1:01)
Slow and Steady (0:43)

Lesson 7: Planning for Growth? Don’t Let Disorganization Hold You Back

Lesson 7: Overview
Imagine your image library like a big house with many doors (0:55)
Collections + Galleries (1:04)
Similar to filenames, have standards for folders (0:47)

Lesson 8: Marie Kondo (declutter) Your Visual Assets

Lesson 8: Overview
Does it Spark Joy? = Does it Show Your Story? (1:24)
Culling (1:12)
Metadata (0:59)
Renaming (1:16)
PhotoMechanic File Culling (0:56)
PhotoMechanic Applying Metadata (1:49)
PhotoMechanic File Renaming (1:04)
Bridge File Culling (0:52)
Bridge Applying Metadata (1:30)
Bridge File Renaming (0:53)

Lesson 9: Join the Visual Big Leagues. Find a Cloud-Based Platform

Lesson 9: Overview
Landscape (1:07)
Folder-Based Platforms (1:01)
Visual Asset Management Platforms (web-based) (2:53)
Larger Enterprise Level Platforms (1:21)

Lesson 10: Growing Your Business by SHOWING Your Story

Lesson 10: Overview
Say goodbye to simply telling your story (0:56)
Cadence for long-term sustainable growth (1:08)
Stacks Management Offering (1:12)

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What is a visual asset?

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